China Anti-counterfeiting Industry Association hold Ten excellent cases of anti-counterfeiting and traceability protection brand press conference

After voluntary application by enterprises and expert evaluation, the sixth "China Brand Day" is approaching, China Anti-Counterfeiting Industry Association organized an online press conference on May 6th 2022 to release the "Top Ten Excellent cases of anti-counterfeiting traceability and brand Protection".

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Product anti-counterfeiting and traceability is an important means to maintain the fair competition order in the market. It plays an irreplaceable role in protecting enterprise brands and intellectual property rights, safeguarding consumer rights and interests, and building a social credit system. At present, the products anti-counterfeiting roots in the service of agricultural products, food, medical supplies, agricultural supplies, baby and infant products, cosmetics, leather goods, clothing, auto parts, building materials, art, culture and education sporting goods, household electronic appliances, daily chemicals and so on more than 30 industries, which hundreds of thousands of brand, effectively protect the interests of the brand enterprises and promote the consumer trust.

Ten excellent cases traced in the conference, covering food, dairy products, auto parts, household appliances, and others are closely related to the field of livelihood of the people and  well-known brands, its security traceability technology solutions meet the characteristics and security requirements related products, effective integration of advanced information security technology and physical anti-counterfeiting technology, and performance stand out in anti - counterfeit inspection convenience and stability and other aspects. While provide anti-counterfeiting protection for the brand, relevant anti-counterfeiting enterprises to expand the traceability information management, anti-channeling goods management, marketing management and other functions, to help the high-quality development of brand enterprises.

"How to lead the anti-counterfeiting service of important products and brand protection, in product quality traceability and the construction of the Internet of things play an important role in the foundation, is the next period of time our work is facing an important topic." Yin Rongwu, secretary general of China anti-counterfeiting industry Association, said.

In the future, the China Anti-Counterfeiting Industry Association will continue to guide the technological innovation in the anti-counterfeiting industry, promote the application of excellent anti-counterfeiting technology, and promote the whole industry to escort more famous brands, serve a unified national market, and better promote the healthy, orderly and high-quality economic development in China.


Post time: Oct-26-2022